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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Kwon, JaeHwan"
~subject:"Werbewirkung"
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Werbewirkung
Advertising effects
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Advertising planning
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Experiment
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Luxury goods
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Luxusgüter
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USA
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Kwon, JaeHwan
Dahlén, Micael
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Journal of advertising : official publication of the American Academy of Advertising
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Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
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