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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Mogaji, Emmanuel"
~person:"Sonnac, Nathalie"
~person:"Torres, Ivonne M."
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Mogaji, Emmanuel
Sonnac, Nathalie
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Journal of advertising : official publication of the American Academy of Advertising
CORE discussion paper : DP
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Designing and communicating experience
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Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
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Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
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