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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Mueller, Barbara"
~subject:"Markenführung"
~subject:"Werbung"
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Mueller, Barbara
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
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Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Robert
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
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