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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Reijmersdal, Eva A. van"
~person:"Varan, Duane"
~subject:"Disclosure regulation"
~subject:"Experiment"
~subject:"Fernsehwerbung"
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Television advertising
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Reijmersdal, Eva A. van
Varan, Duane
Bakir, Aysen
2
Bellman, Steven
2
Cauberghe, Verolien
2
Neijens, Peter C.
2
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Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising research
4
Journal of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
European journal of marketing
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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1
Program-ad matching and television ad effectiveness : a reinquiry using facial tracking software
Bellman, Steven
;
Wooley, Brooke
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 72-77
Persistent link: https://www.econbiz.de/10011453869
Saved in:
2
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
3
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
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