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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Swayne, Linda E."
~subject:"Advertising planning"
~subject:"Black people"
~subject:"Content analysis"
~subject:"Werbepsychologie"
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Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.
;
Swayne, Linda E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
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