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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"B-to-B-Marketing"
~subject:"Black people"
~subject:"Cognition"
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B-to-B-Marketing
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Print advertising
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Journal of advertising : official publication of the American Academy of Advertising
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Health marketing quarterly
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International journal of advertising : the quarterly review of marketing communications
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Journal of business & economics research
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Journal of research in marketing and entrepreneurship : JRME
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Open science publications of Access Marketing Management
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ECONIS (ZBW)
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Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
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2
Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.
;
Swayne, Linda E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
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