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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Dean, Dwane Hal
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Biswas, Abhijit
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Journal of advertising : official publication of the American Academy of Advertising
Business and society review : a quarterly forum on the role of business in a free society
1
Journal of business ethics : JOBE
1
The journal of services marketing
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Consumer Perception of Corporate Donations - Effects of Company Reputation for Social Responsibility and Type of Donation
Dean, Dwane Hal
- In:
Journal of advertising : official publication of the …
32
(
2003
)
4
,
pp. 91-102
Persistent link: https://www.econbiz.de/10008117806
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ARTICLES - Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services
Dean, Dwane Hal
;
Biswas, Abhijit
- In:
Journal of advertising : official publication of the …
30
(
2001
)
4
,
pp. 41-58
Persistent link: https://www.econbiz.de/10008119319
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3
ARTICLES - Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes
Dean, Dwane Hal
- In:
Journal of advertising : official publication of the …
28
(
1999
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10008120799
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