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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Journal of advertising : official publication of the American Academy of Advertising
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Communicating Experiences: A Narrative Approach to Creating Service Brand Image
Padgett, Dan
;
Allen, Douglas
- In:
Journal of advertising : official publication of the …
26
(
1997
)
4
,
pp. 49-62
Persistent link: https://www.econbiz.de/10008122319
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