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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of services marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~subject:"Tourism"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"Konferenzbeitrag"
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Advertising effects
Consumer behaviour
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3,851
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Han, Heesup
50
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Ko, Eunju
24
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18
Cleveland, Mark
17
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16
Mattila, Anna S.
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Woodside, Arch G.
16
Kim, Seongseop
15
Richard, Marie-Odile
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Sharma, Piyush
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Bartikowski, Boris
14
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11
Beatty, Sharon E.
11
Geuens, Maggie
11
Hwang, Jinsoo
11
Kennedy, Rachel
11
Spielmann, Nathalie
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Wagner, Udo
11
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10
Kim, Wansoo
10
Law, Rob
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Lee, Jin-soo
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of advertising research
Journal of business research : JBR
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Journal of travel and tourism marketing
Psychology & marketing
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Journal of retailing and consumer services
1,957
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1,240
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843
International journal of hospitality management
805
International journal of consumer studies
761
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
734
Tourism management perspectives : TMP
605
Tourism analysis : an interdisciplinary tourism & hospitality journal
438
Asia Pacific journal of marketing and logistics
413
The journal of product & brand management
400
European journal of marketing : EJM
389
International journal of contemporary hospitality management
375
Journal of marketing research : JMR
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Journal of marketing communications
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
The journal of brand management : an international journal
352
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of marketing management : MM
328
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
327
Journal of international consumer marketing
324
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
311
Journal of retailing
309
Marketing letters : a journal of research in marketing
309
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
305
Cogent business & management
304
Journal of hospitality marketing & management
299
International journal of retail & distribution management
295
Journal of marketing
291
Journal of consumer behaviour : an international research review
289
The journal of consumer marketing
289
Journal of fashion marketing and management
285
Technological forecasting & social change : an international journal
285
Journal of the Academy of Marketing Science
281
Journal of advertising : official publication of the American Academy of Advertising
277
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
4,547
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Call it robot : anthropomorphic framing and failure of self-service technologies
Barone, Ada Maria
;
Stagno, Emanuela
;
Donato, Carmela
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 272-287
Persistent link: https://www.econbiz.de/10014515617
Saved in:
7
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
8
Co-creating cultural heterotopic spaces in Airbnb
Makkar, Marian
;
Farrelly, Francis
;
Athwal, Navdeep
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547915
Saved in:
9
Compensatory consumption and unplanned purchases : the moderating role of the decision frame effect
Kim, Jungkeun
;
Lee, Eunji
;
Park, Suh-Young Irene
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 186-207
Persistent link: https://www.econbiz.de/10014513631
Saved in:
10
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
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