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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~person:"Bishop, Melissa"
~subject:"United States"
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Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa
;
Peterson, Mark
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
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