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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Social web"
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Search: subject:"branding"
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Consumer behaviour
Markenführung
Social web
Brand management
667
Konsumentenverhalten
431
Brand image
368
Markenimage
368
Brand
261
Markenartikel
254
Beziehungsmarketing
139
Relationship marketing
139
Social Web
111
Internet marketing
98
Online-Marketing
98
Luxury goods
76
Luxusgüter
76
Advertising effects
74
Werbewirkung
74
Advertising
56
Marketing management
52
Marketingmanagement
52
Werbung
50
Personality psychology
42
Persönlichkeitspsychologie
42
Brand equity
40
Branding
38
Social media
38
Customer integration
37
Kundenintegration
37
Corporate reputation
31
Emotion
31
Firmenimage
31
Customer satisfaction
29
Kundenzufriedenheit
29
Brand architecture
25
Brand loyalty
25
China
25
International marketing
25
Internationales Marketing
25
Markenarchitektur
25
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All
Undetermined
519
Free
12
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Article
669
Book / Working Paper
2
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Article in journal
671
Aufsatz in Zeitschrift
671
Collection of articles of several authors
6
Conference paper
6
Konferenzbeitrag
6
Sammelwerk
6
Mehrbändiges Werk
2
Multi-volume publication
2
Case study
1
Fallstudie
1
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Language
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English
671
Author
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Ko, Eunju
11
Melewar, T. C.
10
Veloutsou, Cleopatra
10
Gupta, Suraksha
9
Valette-Florence, Pierre
9
Foroudi, Pantea
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Christodoulides, George
6
Filieri, Raffaele
6
Merchant, Altaf
6
Buil, Isabel
5
Dennis, Charles
5
Guzman, Francisco
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Romaniuk, Jenni
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Teng, Lefa
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Hultman, Magnus
4
Japutra, Arnold
4
Jevons, Colin
4
Mandler, Timo
4
Motoki, Kosuke
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Rose, Gregory
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
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Published in...
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Journal of advertising research
Journal of business research : JBR
The journal of brand management : an international journal
566
The journal of product & brand management
390
Journal of retailing and consumer services
289
SpringerLink / Bücher
267
European journal of marketing : EJM
127
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
106
Marketing intelligence & planning
105
International journal of hospitality management
103
Journal of marketing management : MM
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
82
Journal of the Academy of Marketing Science
78
Springer eBook Collection
78
Marketing letters : a journal of research in marketing
72
Journal of promotion management : innovations in planning and applied research
71
Innovatives Markenmanagement
69
Journal of international consumer marketing
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
Journal of fashion marketing and management
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
62
Tourism management : research, policies, practice
62
Cogent business & management
60
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Research
58
Journal of marketing research : JMR
57
Journal of global marketing
56
Journal of travel and tourism marketing
54
The journal of consumer marketing
54
Business horizons
53
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ECONIS (ZBW)
671
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1
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671
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1
There's a time and place : navigating omni-temporality in the place
branding
process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic
branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
4
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
5
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
6
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
7
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
8
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
9
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
10
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
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