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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Subject
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Marketing management
Brand management
667
Markenführung
667
Consumer behaviour
544
Konsumentenverhalten
544
Brand image
521
Markenimage
521
Brand
319
Markenartikel
311
Beziehungsmarketing
165
Relationship marketing
165
Social Web
125
Social web
125
Internet marketing
113
Online-Marketing
113
Luxury goods
102
Luxusgüter
102
Advertising effects
92
Werbewirkung
92
Advertising
74
Werbung
68
Marketingmanagement
61
Brand equity
52
Personality psychology
49
Persönlichkeitspsychologie
49
Brand loyalty
42
Customer satisfaction
41
Kundenzufriedenheit
41
Customer integration
40
Kundenintegration
40
Social media
40
Emotion
39
Branding
36
Corporate reputation
34
Firmenimage
34
Markentreue
34
Designation of origin
33
Herkunftsbezeichnung
33
China
32
USA
32
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38
Free
1
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Article
61
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Article in journal
Conference paper
Aufsatz in Zeitschrift
61
Konferenzbeitrag
2
Language
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English
61
Author
All
Ko, Eunju
4
Balmer, John M.T.
2
Baumgarth, Carsten
2
Gupta, Suraksha
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
Podnar, Klement
2
Romaniuk, Jenni
2
Sivakumar, K.
2
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Alvarez-Milán, Agarzelim
1
Andersen, Sophie Esmann
1
Avraham, Eli
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Barnier, Virginie de
1
Barrio-García, Salvador del
1
Berry, Christopher
1
Bertolini, Alessandra
1
Borah, Sourav Bikash
1
Boronczyk, Felix
1
Brengman, Malaika
1
Breuer, Christoph
1
Cai, Yuanyuan
1
Cambier, Fanny
1
Carnevale, Marina
1
Chan, Eugene Y.
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chen, Hao
1
Choi, Jeonghye
1
Chung, Minjee
1
Cristofaro, Matteo
1
Davcik, Nebojsa S.
1
Davvetas, Vasileios
1
Edmondson, Diane R.
1
Faria, Rita Tamagnini
1
Faroque, Anisur Rahman
1
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Published in...
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Journal of advertising research
Journal of business research : JBR
The journal of brand management : an international journal
50
The journal of product & brand management
35
Journal of strategic marketing
27
European journal of marketing : EJM
25
Journal of retailing and consumer services
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing management : MM
18
Journal of marketing communications
17
Journal of marketing
14
Journal of the Academy of Marketing Science
12
International marketing review
11
The marketing review
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Cogent business & management
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Business horizons
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing intelligence & planning
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International journal of wine business research : IJWBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
6
International review on public and non-profit marketing
6
Management research review
6
European management journal
5
European research studies
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
Journal of fashion marketing and management
5
Journal of internet commerce
5
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ECONIS (ZBW)
61
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61
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
4
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
5
Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
6
The company you keep : brand image transfer in concurrent event sponsorship
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
124
(
2021
),
pp. 739-747
Persistent link: https://www.econbiz.de/10012494013
Saved in:
7
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
8
Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
9
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
10
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
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