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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Social Web
Brand management
667
Markenführung
667
Consumer behaviour
544
Konsumentenverhalten
544
Brand image
521
Markenimage
521
Brand
319
Markenartikel
311
Beziehungsmarketing
165
Relationship marketing
165
Social web
125
Internet marketing
113
Online-Marketing
113
Luxury goods
102
Luxusgüter
102
Advertising effects
92
Werbewirkung
92
Advertising
74
Werbung
68
Marketing management
61
Marketingmanagement
61
Brand equity
52
Personality psychology
49
Persönlichkeitspsychologie
49
Brand loyalty
42
Customer satisfaction
41
Kundenzufriedenheit
41
Customer integration
40
Kundenintegration
40
Social media
40
Emotion
39
Branding
36
Corporate reputation
34
Firmenimage
34
Markentreue
34
Designation of origin
33
Herkunftsbezeichnung
33
China
32
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125
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125
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English
125
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Veloutsou, Cleopatra
5
Filieri, Raffaele
4
Black, Iain
3
Ko, Eunju
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Bazi, Saleh
2
Belei, Nina
2
Chen, Qimei
2
Dessart, Laurence
2
Gorton, Matthew
2
Hajli, Nick
2
Harrigan, Paul
2
Horváth, Csilla
2
Kim, Juran
2
Milfeld, Tyler
2
Milne, George R.
2
Pantano, Eleonora
2
Pittman, Matthew
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Rita, Paulo
2
Swani, Kunal
2
Torres, Pedro M.
2
Wallace, Elaine
2
Wang, Shuman
2
Yoon, Sukki
2
Youn, Kibum
2
Zhang, Qiyuan
2
Zhou, Zhimin
2
Abosag, Ibrahim
1
Ahammad, Mohammad F.
1
Ahuvia, Aaron
1
Aloini, Davide
1
Altobello, Suzanne A.
1
Ameen, Nisreen
1
Anderski, Matthias
1
Andrade, Victoria
1
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Journal of advertising research
Journal of business research : JBR
The journal of brand management : an international journal
65
Journal of retailing and consumer services
58
The journal of product & brand management
57
International journal of internet marketing and advertising : IJIMA
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
23
Journal of marketing management : MM
22
International journal of advertising : the review of marketing communications
21
Tourism management : research, policies, practice
21
Business horizons
19
Journal of internet commerce
18
Marketing intelligence & planning
18
Journal of marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Psychology & marketing
16
Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of fashion marketing and management
13
Journal of strategic marketing
13
Asia Pacific journal of marketing and logistics
12
Journal of promotion management : JPM
12
Technological forecasting & social change : an international journal
12
Tourism management perspectives : TMP
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of advertising : the quarterly review of marketing communications
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global marketing
10
Marketing theory
10
Qualitative market research : an international journal
10
International journal of consumer studies
9
International journal of contemporary hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
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ECONIS (ZBW)
125
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125
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1
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
2
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
3
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
4
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
5
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
6
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
7
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
8
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
9
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
10
When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate
Pantano, Eleonora
- In:
Journal of business research : JBR
123
(
2021
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
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