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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of consumer behaviour : an international research review"
~person:"Shih, Li-Chin"
~subject:"Kaufentscheidung"
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Kaufentscheidung
Ansteckungseffekt
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Consumer behaviour
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Contagion effect
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Food
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Shih, Li-Chin
Niculescu, Mihai
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Journal of advertising research
Journal of consumer behaviour : an international research review
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Effects of different packages on food product contagion : the moderating roles of mood states and product-related information
Lin, Chien-Huang
;
Shih, Li-Chin
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 163-174
Persistent link: https://www.econbiz.de/10011477188
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