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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of marketing communications"
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Broyles, Sheri J.
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Journal of advertising research
Journal of current issues and research in advertising : JCIRA
Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
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The fire starter and the brand steward : an examination of successful leadership traits for the advertising-agency creative director
Mallia, Karen L.
;
Windels, Kasey
;
Broyles, Sheri J.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10010199582
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