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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of marketing communications"
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Journal of advertising research
Journal of current issues and research in advertising : JCIRA
Journal of marketing communications
Handbook of social media management : value chain and business models in changing media markets
2
Event-Marketing : Trends und Entwicklungen
1
Global advertising practice in a borderless world
1
Journal of management information systems : JMIS
1
Qualitative market research : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Twitter-Marketing : wer mitmacht, gewinnt!
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Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
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2
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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