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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of global marketing"
~subject:"Comparison"
~subject:"Online-Marketing"
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Comparison
Online-Marketing
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Journal of advertising research
Journal of global marketing
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
3
Journal of international consumer marketing
3
Dresdner Beiträge zur Betriebswirtschaftslehre
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Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Working paper
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American economic journal : a journal of the American Economic Association
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Australasian marketing journal
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Department of Management, Università Ca' Foscari Venezia Working Paper
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Eurasian business review
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European journal of marketing : EJM
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History of retailing and consumption
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International journal of innovation & sustainable development : IJISD
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International journal of internet marketing and advertising : IJIMA
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International journal of technology marketing : IJTMkt
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Jahrbuch der Absatz- und Verbrauchsforschung
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Japan and the world economy : international journal of theory and policy
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Journal for global business advancement : JGBA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business-to-business marketing
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Journal of global business : JGB ; journal of the Association for Global Business
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of historical research in marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international selling and sales management
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of marketing research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
2
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
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