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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of international consumer marketing"
~subject:"Advertising"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Consumer behaviour
484
Konsumentenverhalten
484
Brand image
85
Markenimage
85
Werbung
84
Advertising effects
77
Werbewirkung
77
Brand management
76
Markenführung
76
USA
56
United States
56
Cultural identity
50
Kulturelle Identität
50
Internet marketing
48
Online-Marketing
48
China
46
Brand
45
Markenartikel
45
Designation of origin
44
Herkunftsbezeichnung
44
Social Web
39
Social web
39
National culture
35
Nationalkultur
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Comparison
29
Online retailing
29
Online-Handel
29
Vergleich
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India
27
Indien
27
International marketing
26
Internationales Marketing
26
Luxury goods
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Luxusgüter
25
Beziehungsmarketing
21
Relationship marketing
21
Viral marketing
20
Virales Marketing
20
Confidence
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Article
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84
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English
84
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Dahlén, Micael
3
Ford, John B.
3
Allan, David
2
Anand, Sandip
2
Droulers, Olivier
2
Fazli-Salehi, Reza
2
Haytko, Diana L.
2
Hornikx, Jos
2
Lacoste-Badie, Sophie
2
Madadi, Rozbeh
2
Meurs, Frank van
2
Milfeld, Tyler
2
Pittman, Matthew
2
Pounders, Kathrynn
2
Raja, Md Washim
2
Rosengren, Sara
2
Spielmann, Nathalie
2
Torres, Ivonne M.
2
Xue, Fei
2
Youn, Kibum
2
Zúñiga, Miguel Ángel
2
Abitbol, Alan
1
Abolhasani, Morteza
1
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Al-Shuaili, Ahmed Hamed
1
Ambika, Anupama
1
Balaban, Delia Cristina
1
Barros, Lucia Salmonson Guimarães
1
Baxter, Stacey M.
1
Bellman, Steven
1
Berger, Paul D.
1
Bezbaruah, Subhalakshmi
1
Bond, Bradley J.
1
Borgia, Daniel J.
1
Brahmbhatt, Kuldeep
1
Bruwer, Johan
1
Campbell, Colin L.
1
Cao, Jiaqi
1
Carlson, Les
1
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Journal of advertising research
Journal of international consumer marketing
International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
102
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of promotion management : innovations in planning and applied research
46
Journal of advertising
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
Marketing intelligence & planning
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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ECONIS (ZBW)
84
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1
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
3
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
4
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
5
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
6
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
7
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
8
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
9
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
10
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
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