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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of managerial psychology"
~isPartOf:"Small business economics : an entrepreneurship journal"
~isPartOf:"Working paper / Population Division, US Census Bureau"
~source:"econis"
~subject:"Werbewirkung"
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Journal of advertising research
Journal of managerial psychology
Small business economics : an entrepreneurship journal
Working paper / Population Division, US Census Bureau
International journal of advertising : the quarterly review of marketing communications
2
Journal of promotion management : JPM
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ECONIS (ZBW)
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The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
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2
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
3
Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa
;
Peterson, Mark
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
Saved in:
4
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
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