//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing communications"
~subject:"Ball game"
~subject:"television"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Fernsehwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Ball game
television
Fernsehwerbung
91
Television advertising
91
Advertising effects
49
Werbewirkung
49
USA
28
United States
28
Consumer behaviour
12
Konsumentenverhalten
12
Media usage
11
Mediennutzung
11
Fernsehprogramm
10
Internet marketing
10
Online-Marketing
10
Television programme
10
Advertising
8
Brand management
8
Emotion
8
Markenführung
8
Werbung
8
Australia
6
Australien
6
Fernsehnutzung
6
Television usage
6
Fernsehen
5
Television
5
advertising
5
Comparison
4
Neuroscience
4
Neurowissenschaften
4
Product Placement
4
Product placement
4
Vergleich
4
Belgien
3
Belgium
3
Bibliometrics
3
Bibliometrie
3
Biometrics
3
Biometrie
3
Großbritannien
3
Interactive media
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Bellman, Steven
1
Dens, Nathalie
1
Jacobs, Devra B.
1
Jeong, Yongick
1
Kothuri, Ravi
1
Levine, Brian
1
Logan, Kelty
1
Pelsmacker, Patrick de
1
Plummer, Joseph
1
Rask, Amy
1
Sanders, Meghan
1
Siefert, Caleb J.
1
Varan, Duane
1
Verhellen, Yann
1
Zhao, Xinshu
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Business history review
1
CESifo working papers
1
Economic development : journal of the Institute of Economics, Skopje
1
IZA Discussion Papers
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
2
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
3
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
4
Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick
;
Sanders, Meghan
;
Zhao, Xinshu
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
Saved in:
5
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->