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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Advertising effects"
~subject:"Internet marketing"
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Search: subject_exact:"Konsumverhalten"
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Advertising effects
Internet marketing
Consumer behaviour
316
Konsumentenverhalten
316
Online-Marketing
90
Werbewirkung
81
Social Web
80
Social web
80
Advertising
79
Werbung
79
Brand management
49
Markenführung
49
Online retailing
46
Online-Handel
46
Beziehungsmarketing
38
Relationship marketing
38
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Article
139
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139
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139
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139
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Altobello, Suzanne A.
2
Brettel, Malte
2
Bright, Laura F.
2
Chang, Chun-Tuan
2
Coker, Kesha K.
2
Dahlén, Micael
2
Droulers, Olivier
2
Ha, Young
2
Hartemo, Mari
2
Im, Hyunjoo
2
Kabadayi, Sertan
2
Kim, Seeun
2
Lacoste-Badie, Sophie
2
Lee, Hyun-hwa
2
Lepkowska-White, Elzbieta
2
Milfeld, Tyler
2
Peltier, James
2
Pittman, Matthew
2
Singh, Nitish
2
Yoon, Hye Jin
2
Youn, Kibum
2
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Adjei, Mavis T.
1
Al-Shuaili, Ahmed Hamed
1
Aljuhmani, Hasan Yousef
1
Allsop, Dee T.
1
Arcand, Manon
1
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Baccino, Thierry
1
Baek, Tae Hyun
1
Bagherzadeh, Ramin
1
Balsubramanian, Siva K.
1
Banerjee, Syagnik
1
Barger, Victor
1
Barger, Victor A.
1
Barros, Lucia Salmonson Guimarães
1
Barzoki, Ali Shaemi
1
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Journal of advertising research
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
299
Journal of retailing and consumer services
195
Journal of marketing communications
161
International journal of advertising : the review of marketing communications
154
International journal of internet marketing and advertising : IJIMA
130
International journal of advertising : the quarterly review of marketing communications
99
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Journal of promotion management : innovations in planning and applied research
88
Journal of promotion management : JPM
74
Psychology & marketing
74
The journal of product & brand management
73
International journal of hospitality management
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of internet commerce
53
International journal of electronic marketing and retailing : IJEMR
52
Asia Pacific journal of marketing and logistics
50
Journal of advertising : official publication of the American Academy of Advertising
50
Marketing letters : a journal of research in marketing
50
Cogent business & management
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
The journal of brand management : an international journal
47
Journal of marketing research : JMR
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
43
European journal of marketing : EJM
42
International journal of consumer studies
40
Marketing intelligence & planning
39
Tourism management : research, policies, practice
39
Electronic commerce research
38
Young consumers : insight and ideas for responsible marketers
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Journal of international consumer marketing
36
The journal of consumer marketing
35
Journal of current issues and research in advertising : JCIRA
34
Health marketing quarterly
33
International journal of contemporary hospitality management
33
Journal of global marketing
32
Journal of electronic commerce research : JECR
31
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ECONIS (ZBW)
139
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1
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10
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139
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1
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
2
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
3
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
4
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
5
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
6
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
7
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
8
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
9
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
10
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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