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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Cornwell, T. Bettina"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
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Konsumentenverhalten
Sponsoring
Advertising effects
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Cognition
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Cornwell, T. Bettina
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Journal of advertising research
Journal of the Academy of Marketing Science
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
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2
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
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