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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Event"
~subject:"Success factor"
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Journal of advertising research
Journal of the Academy of Marketing Science
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Brand management ; Vol. 3
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Brands and brand management : contemporary research perspectives
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International journal of business innovation and research
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Wertorientierte Markenführung versus shareholder value? : [Markendialog Februar 2002]
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1
The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
Saved in:
2
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
3
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
4
Perceptions versus performance when managing extensions : new evidence about the role of fit between a parent brand and an extension
Carter, Robert E.
;
Curry, David J.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10009736676
Saved in:
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