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~isPartOf:"Journal of advertising research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Bank"
~subject:"Management"
~subject:"Synergie"
~subject:"Synergy"
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Search: subject_exact:"Verbundeffekt (Synergie)"
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3
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3
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1
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1
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Journal of advertising research
Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
13
Gabler Edition Wissenschaft
9
Industrie und Tourismus : innovatives Standortmanagement für Produkte und Dienstleistungen
9
Discussion paper / Centre for Economic Policy Research
7
International journal of industrial organization
7
Journal of risk and financial management : JRFM
7
Advances in mergers and acquisitions
6
DICE discussion paper
6
Journal of business research : JBR
6
SpringerLink / Bücher
6
Technological forecasting & social change : an international journal
6
Discussion papers / CEPR
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
NBER working paper series
5
The journal of corporate finance : contracting, governance and organization
5
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
5
European journal of operational research : EJOR
4
Finance research letters
4
Games and economic behavior
4
International journal of economics and business research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of business finance & accounting : JBFA
4
Policy research working paper : WPS
4
Schriftenreihe Strategisches Management
4
Working paper
4
Administrative Sciences : open access journal
3
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Abteilung Wettbewerbsfähigkeit und Industrieller Wandel ; Abteilung Marktprozesse und Steuerung ; Arbeitsgruppe Institutionen, Staaten, Märkte ; Abteilung Wettbewerb und Innovation ; Abteilung Verhalten auf Märkten; Forschungsprofessur The Future of Fiscal Federalism ; Forschungs-Gruppe Wettbewerb und Innovation : Schwerpunkt II Märkte und Politik
3
Economic report on Indonesia
3
Economics letters
3
Gabler Edition Wissenschaft / Schriften zur Unternehmensentwicklung
3
Information systems research : ISR
3
International business review : the official journal of the European International Business Academy
3
International journal of production research
3
International review of financial analysis
3
Journal of banking & finance
3
Journal of business economics : JBE
3
Journal of business strategy
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ECONIS (ZBW)
9
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1
Management practices and mergers and acquisitions
Bai, Jianqiu
;
Jin, Wang
;
Serfling, Matthew
- In:
Management science : journal of the Institute for …
68
(
2022
)
3
,
pp. 2141-2165
Persistent link: https://www.econbiz.de/10013262915
Saved in:
2
Bank networks and acquisitions
Lavine, Ross
;
Chen, Lin
;
Wang, Zigan
- In:
Management science : journal of the Institute for …
66
(
2020
)
11
,
pp. 5216-5241
Persistent link: https://www.econbiz.de/10012390781
Saved in:
3
Horizontal mergers in multitier decentralized supply chains
Cho, Soo-haeng
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 356-379
Persistent link: https://www.econbiz.de/10010258813
Saved in:
4
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Saved in:
5
What works best when combining television sets, PCs, tablets, or mobile phones? : how synergies across devices result from cross-device effects and cross-format synergies
Varan, Duane
;
Murphy, Jamie
;
Hofacker, Charles F.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10009778461
Saved in:
6
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
7
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
8
From silos to synergy : a fifty-year review of cross-media research shows synergy has yet to achieve its full potential
Assael, Henry
- In:
Journal of advertising research
51
(
2011
),
pp. 42-58
Persistent link: https://www.econbiz.de/10009127014
Saved in:
9
Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and internet advertising
Havlena, William
;
Cardarelli, Robert
;
Montigny, Michelle de
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 215-221
Persistent link: https://www.econbiz.de/10003610465
Saved in:
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