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~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internet marketing"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Internet marketing
Advertising effects
297
Werbewirkung
297
Advertising
107
Werbung
106
Consumer behaviour
79
Konsumentenverhalten
79
USA
68
United States
68
Online-Marketing
67
Fernsehwerbung
41
Television advertising
41
Brand management
33
Markenführung
33
Brand image
29
Markenimage
29
Emotion
23
Social Web
23
Social web
23
Target group
22
Zielgruppe
22
Psychology of advertising
18
Werbepsychologie
18
Advertising planning
16
Werbeplanung
16
Marketing management
14
Marketingmanagement
14
Measurement
13
Messung
13
Celebrity endorsement
12
Celebrity-Werbung
12
Viral marketing
12
Virales Marketing
12
Product Placement
11
Product placement
11
Brand
10
Children
10
Kinder
10
Markenartikel
10
Communication
9
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67
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English
67
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Fulgoni, Gian M.
4
Appiah, Osei
2
Bellman, Steven
2
Edelman, Benjamin
2
Lipsman, Andrew
2
Nelson-Field, Karen
2
Riebe, Erica
2
Sharp, Byron
2
Abedi, Farzad
1
Abraham, Linda Boland
1
Agrebi, Meriem
1
Anderl, Eva
1
Baker, David John
1
Ballantine, Paul W.
1
Baron, Shawn D.
1
Bartsch, Silke
1
Becerra, Enrique P.
1
Berthon, Pierre R.
1
Brettel, Malte
1
Broadbridge, Victoria
1
Brouwer, Caryb
1
Bruich, Sean
1
Bruwer, Johan
1
Campbell, Colin
1
Campbell, Colin L.
1
Cao, Jiaqi
1
Chan, David X.
1
Chandon, Jean-Louis
1
Chao, Naipeng
1
Chauhan, Abhishek
1
Chen, Huan
1
Chen, Steven
1
Chen, Tsai
1
Cheong, Yunjae
1
Chiu, Hung-Chang
1
Christodoulides, George
1
Cohen, Justin
1
Coleman, Joshua T.
1
D'Souza, Clare M.
1
De Gregorio, Federico
1
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Journal of advertising research
Marketing intelligence & planning
International journal of advertising : the review of marketing communications
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
56
International journal of internet marketing and advertising : IJIMA
50
Journal of business research : JBR
50
International journal of advertising : the quarterly review of marketing communications
38
Journal of promotion management : innovations in planning and applied research
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Information systems research : ISR
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research
15
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
Journal of internet commerce
11
Journal of marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Electronic commerce research and applications
9
Journal of retailing
9
Marketing science
9
CESifo working papers
8
Cogent business & management
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Tourism analysis : an interdisciplinary tourism & hospitality journal
8
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ECONIS (ZBW)
67
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1
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
2
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
3
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
4
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
5
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
6
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
7
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
8
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
9
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
10
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
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