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~isPartOf:"Journal of advertising research"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Cha, Jiyoung"
~source:"econis"
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Cha, Jiyoung
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Journal of advertising research
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
Young consumers : insight and ideas for responsible marketers
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Do online video platforms cannibalize television? : how viewers are moving from old screens to new ones
Cha, Jiyoung
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009745865
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