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~isPartOf:"Journal of advertising research"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Dix, Stephen Richard"
~source:"econis"
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Dix, Stephen Richard
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Journal of advertising research
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
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