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~isPartOf:"Journal of advertising research"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~source:"econis"
~subject:"Medienwirkung"
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Media usage
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Internet marketing
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Journal of advertising research
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
Young consumers : insight and ideas for responsible marketers
Media-Perspektiven
5
Handbuch der Marktforschung
3
Medien im Marketing : Optionen der Unternehmenskommunikation
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
Düsseldorf working papers in applied management and economics
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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JMM : the international journal on media management
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SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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BLM-Schriftenreihe
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Columbia Business School Research Paper
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Gabler Edition Wissenschaft
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Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
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Harvard Business School Entrepreneurial Management Case
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International journal of economic perspectives : IJEP
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Management and innovation in the media industry
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Marketing science
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Münchener Wirtschaftswissenschaftliche Beiträge : BWL ; discussion paper
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NBER Working Paper
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NBER working paper series
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Praca Naukowa
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The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
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The behavioral enterprise
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University of Chicago, Becker Friedman Institute for Economics Working Paper
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Working paper / National Bureau of Economic Research, Inc.
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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1
Bloggers' motivations and behaviors : a model
Huang, Chun-Yao
;
Shen, Yong-Zheng
;
Lin, Hong-Xiang
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 472-484
Persistent link: https://www.econbiz.de/10003614118
Saved in:
2
The influence of eWOM on virtual consumer communities : social capital, consumer learning, and behavioral outcomes
Hung, Kineta H.
;
Li, Stella Yiyan
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 485-495
Persistent link: https://www.econbiz.de/10003614532
Saved in:
3
More than the words : using stance-shift analysis to identify crucial opinions and attitudes in online focus groups
Mason, Peyton R.
;
Davis, Boyd H.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10003614536
Saved in:
4
A status report on podcast advertising
Haygood, Daniel M.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 518-523
Persistent link: https://www.econbiz.de/10003614546
Saved in:
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