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~isPartOf:"Journal of advertising research"
~isPartOf:"Policy research working paper : WPS"
~person:"Bruich, Sean"
~subject:"United States"
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Journal of advertising research
Policy research working paper : WPS
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The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
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