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~isPartOf:"Journal of advertising research"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Social web"
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Consumer behaviour
Markenführung
Social web
Brand management
177
Konsumentenverhalten
108
Brand image
83
Markenimage
83
Brand
62
Markenartikel
62
Advertising effects
52
Werbewirkung
52
Advertising
31
Werbung
31
Beziehungsmarketing
27
Relationship marketing
27
Internet marketing
25
Online-Marketing
25
Social Web
19
Personality psychology
13
Persönlichkeitspsychologie
13
USA
13
United States
13
Fernsehwerbung
9
Television advertising
9
Customer satisfaction
8
Kundenzufriedenheit
8
Luxury goods
8
Luxusgüter
8
Advertising music
7
Experiment
7
Psychology of advertising
7
Werbemusik
7
Werbepsychologie
7
brand loyalty
7
branding
7
Celebrity endorsement
6
Celebrity-Werbung
6
Emotion
6
Viral marketing
6
Virales Marketing
6
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Undetermined
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Free
19
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Article
175
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Case study
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English
177
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Romaniuk, Jenni
4
Woodside, Arch G.
4
Bauer, Brittney C.
3
Ford, John B.
3
Kuanr, Abhisek
3
Milfeld, Tyler
3
Pradhan, Debasis
3
Rappaport, Stephen D.
3
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2
Arnold, Mark J.
2
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2
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2
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2
Hamilton Rice, Dan
2
Hultman, Magnus
2
Kennedy, Rachel
2
Lee, Michael S. W.
2
Lipsman, Andrew
2
Moulard, Julie Guidry
2
Oghazi, Pejvak
2
Pittman, Matthew
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Sprott, David E.
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of advertising research
Psychology & marketing
Journal of business research : JBR
606
The journal of brand management : an international journal
566
The journal of product & brand management
390
Journal of retailing and consumer services
289
SpringerLink / Bücher
267
European journal of marketing : EJM
127
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
106
Marketing intelligence & planning
105
International journal of hospitality management
103
Journal of marketing management : MM
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
82
Journal of the Academy of Marketing Science
78
Springer eBook Collection
78
Marketing letters : a journal of research in marketing
72
Journal of promotion management : innovations in planning and applied research
71
Innovatives Markenmanagement
69
Journal of international consumer marketing
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
Journal of fashion marketing and management
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
62
Tourism management : research, policies, practice
62
Cogent business & management
60
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Research
58
Journal of marketing research : JMR
57
Journal of global marketing
56
Journal of travel and tourism marketing
54
The journal of consumer marketing
54
Business horizons
53
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ECONIS (ZBW)
177
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1
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177
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1
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic
branding
Müllensiefen, Daniel Th.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
2
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
5
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
6
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
7
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
8
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
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