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~isPartOf:"Journal of advertising research"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing"
~person:"Kalafatis, Stavros P."
~subject:"Marketing management"
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Journal of advertising research
Schriftenreihe Schwerpunkt Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Impact of positioning strategies on corporate performance
Blankson, Charles
;
Kalafatis, Stavros P.
;
Cheng, Julian …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
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