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~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Daellenbach, Kate"
~subject:"Communication"
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Journal of advertising research
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Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
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