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~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"Viral marketing"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Customer satisfaction
Viral marketing
Consumer behaviour
520
Konsumentenverhalten
520
Brand management
292
Markenführung
292
Brand image
230
Markenimage
230
Brand
205
Markenartikel
203
Beziehungsmarketing
85
Relationship marketing
85
Werbewirkung
82
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75
Werbung
75
Internet marketing
58
Online-Marketing
58
Social Web
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32
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Marketingmanagement
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Personality psychology
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China
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Markentreue
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Brand extension
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Virales Marketing
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Kundenzufriedenheit
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Baxter, Stacey M.
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2
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Journal of advertising research
The journal of brand management : an international journal
Journal of retailing and consumer services
449
Journal of business research : JBR
399
International journal of hospitality management
253
Journal of marketing communications
164
International journal of advertising : the review of marketing communications
153
Psychology & marketing
130
The journal of services marketing
118
Journal of hospitality marketing & management
116
Journal of travel and tourism marketing
109
International journal of contemporary hospitality management
107
Cogent business & management
103
International journal of advertising : the quarterly review of marketing communications
102
International journal of internet marketing and advertising : IJIMA
97
Journal of promotion management : innovations in planning and applied research
89
Tourism management : research, policies, practice
89
Asia Pacific journal of marketing and logistics
86
European journal of marketing : EJM
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Journal of promotion management : JPM
71
The journal of product & brand management
71
Services marketing quarterly
68
Marketing letters : a journal of research in marketing
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
62
Marketing intelligence & planning
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
International journal of electronic marketing and retailing : IJEMR
59
The service industries journal
59
Journal of strategic marketing
58
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
57
Journal of the Academy of Marketing Science
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Journal of marketing research : JMR
55
International journal of consumer studies
54
Journal of internet commerce
53
Journal of marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
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ECONIS (ZBW)
114
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
3
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
4
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
5
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
6
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
7
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
8
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
9
Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
Saved in:
10
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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