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~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Communication"
~subject:"Customer integration"
~subject:"USA"
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Communication
Customer integration
USA
Social Web
118
Social web
118
Brand management
58
Markenführung
58
Internet marketing
55
Online-Marketing
55
Consumer behaviour
53
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Campbell, Colin
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Journal of advertising research
The journal of brand management : an international journal
Journal of business research : JBR
61
Journal of retailing and consumer services
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Working paper / National Bureau of Economic Research, Inc.
19
Corporate communications : an international journal
18
International journal of internet marketing and advertising : IJIMA
17
Journal of communication management : an international journal
17
Technological forecasting & social change : an international journal
17
Information systems research : ISR
14
International journal of networking and virtual organisations : IJNVO
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
SpringerLink / Bücher
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Business horizons
11
Handbook of social media management : value chain and business models in changing media markets
11
International journal of technology marketing : IJTMkt
11
Journal of travel and tourism marketing
11
The journal of product & brand management
11
Journal of management information systems : JMIS
10
Journal of marketing communications
10
Journal of strategic marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
Journal of marketing theory and practice
9
Journal of promotion management : innovations in planning and applied research
9
Management information systems : mis quarterly
9
Tourism management : research, policies, practice
9
International journal of electronic marketing and retailing : IJEMR
8
Journal of electronic commerce research : JECR
8
Journal of internet commerce
8
Journal of marketing management : MM
8
The journal of services marketing
8
Innovation: organization & management : IOM
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
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ECONIS (ZBW)
30
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
4
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
5
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
6
Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
Saved in:
7
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
8
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
9
The power of political advertising : lessons for practitioners
Fulgoni, Gian M.
;
Lipsman, Andrew
;
Davidsen, Carol
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 239-244
Persistent link: https://www.econbiz.de/10011595654
Saved in:
10
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
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