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~isPartOf:"Journal of advertising research"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~person:"Kobia, Caroline"
~person:"Lang, Bodo"
~subject:"Video game"
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Journal of advertising research
Young consumers : insight and ideas for responsible marketers
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Teen girls' adoption of a virtual fashion world
Kobia, Caroline
;
Liu, Chuanlan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
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Does game self-congruity increase usage and purchase?
Davis, Robert
;
Lang, Bodo
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10009742862
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