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~isPartOf:"Journal of advertising research"
~language:"eng"
~person:"Campbell, Colin"
~person:"Eichengreen, Barry"
~person:"Laroche, Michel"
~subject:"Globalization"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
~type_genre:"Non-commercial literature"
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Globalization
USA
United States
3
Advertising
2
Advertising effects
2
Internet marketing
2
Online-Marketing
2
Social Web
2
Social web
2
Werbewirkung
2
Werbung
2
Advertising industry
1
Advertising planning
1
China
1
Comparison
1
Customer integration
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France
1
Frankreich
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Humor
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Kundenintegration
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Multichannel strategy
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Online-Recherche
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Print advertising
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Printwerbung
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Article in journal
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Campbell, Colin
Eichengreen, Barry
Laroche, Michel
Ford, John B.
5
Fulgoni, Gian M.
5
LaTour, Michael S.
3
Lipsman, Andrew
3
Reid, Leonard N.
3
Romaniuk, Jenni
3
Becerra, Enrique P.
2
Christodoulides, George
2
Coffey, Amy Jo
2
DeLorme, Denise E.
2
Huh, Jisu
2
Jevons, Colin
2
Johnson, Kelly
2
Keller, Ed
2
Kent, Robert J.
2
Krishen, Anjala S.
2
LaPointe, Pat
2
Mueller, Barbara
2
Parent, Michael
2
Riegner, Cate
2
Spotts, Harlan E.
2
Stipp, Horst
2
Abraham, Linda Boland
1
Advincula, Dorothy
1
Aggarwal, Ritesh
1
Albert, Terric C.
1
Allan, David
1
Alpert, Frank
1
Appiah, Osei
1
Assael, Henry
1
Austin, Manila S.
1
Baack, Daniel W.
1
Baack, Donald
1
Bakir, Aysen
1
Baron, Shawn D.
1
Bates, Kenneth
1
Battaglia, Daryl
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Beal, Virginia
1
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Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
17
Journal of business research : JBR
16
Discussion paper / Centre for Economic Policy Research
4
Discussion paper series / Harvard Institute of Economic Research
4
Policy research working paper : WPS
3
The journal of economic history
3
Asian development review
2
BIS working papers
2
ERD working paper / Asian Development Bank
2
Economic policy : a European forum
2
IMF working papers
2
Intereconomics : review of European economic policy
2
International economic journal
2
International economics and economic policy : IEEP
2
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
2
Journal of economic literature
2
Journal of policy modeling : JPMOD ; a social science forum of world issues
2
Research in economic history : an annual compilation of research ; REH
2
Wirtschaftspolitische Blätter
2
Working paper series / European Central Bank
2
A Council of Foreign Relations book
1
AMS review : official publication of the Academy of Marketing Science
1
Asian economic papers
1
Brookings trade forum
1
CESifo forum : a bi-monthly journal on European economic issues
1
Critical review : an interdisciplinary journal of politics and society
1
Eastern Europe
1
Economics & politics
1
Forschungsberichte / Ludwig Boltzmann Institut zur Analyse Wirtschaftspolitischer Aktivitäten
1
Geneva reports on the world economy
1
IMF working paper
1
India policy forum
1
Investment policy
1
Journal of development economics
1
Journal of international consumer marketing
1
Journal of international money and finance
1
Journal of the Academy of Marketing Science
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Journal of the Operational Research Society : OR
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ECONIS (ZBW)
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1
Instant innovation : from zero to full speed in fifteen years : how online offerings have reshaped marketing research
Campbell, Colin
;
Parent, Michael
;
Plangger, Kirk
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 72-86
Persistent link: https://www.econbiz.de/10009127006
Saved in:
2
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
3
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
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