//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~language:"eng"
~person:"Laroche, Michel"
~subject:"Globalization"
~subject:"Markenartikel"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
~type_genre:"Länderbericht"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 11 applied filters
Year of publication
From:
To:
Subject
All
Globalization
Markenartikel
USA
Advertising effects
1
Advertising planning
1
China
1
Comparison
1
France
1
Frankreich
1
Humor
1
Multichannel strategy
1
Multikanalvertrieb
1
Online search
1
Online-Recherche
1
Print advertising
1
Printwerbung
1
United States
1
Vergleich
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Congress report
Hochschulschrift
Länderbericht
Non-commercial literature
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Laroche, Michel
Fulgoni, Gian M.
6
Ford, John B.
5
Kennedy, Rachel
4
LaTour, Michael S.
3
Lipsman, Andrew
3
Reid, Leonard N.
3
Romaniuk, Jenni
3
Beal, Virginia
2
Becerra, Enrique P.
2
Berthon, Pierre R.
2
Campbell, Colin
2
Christodoulides, George
2
Coffey, Amy Jo
2
Dahlén, Micael
2
DeLorme, Denise E.
2
Fay, Brad
2
Hartnett, Nicole
2
Huh, Jisu
2
Jevons, Colin
2
Johnson, Kelly
2
Keller, Ed
2
Keller, Kevin Lane
2
Kent, Robert J.
2
Kilgour, Mark
2
Kohli, Chiranjeev
2
Koslow, Scott
2
Krishen, Anjala S.
2
LaPointe, Pat
2
Mueller, Barbara
2
Okazaki, Shintaro
2
Parent, Michael
2
Pettit, Raymond
2
Phua, Peilin
2
Pitt, Leyland F.
2
Precourt, Geoffrey
2
Riegner, Cate
2
Scarpi, Daniele
2
Sharp, Byron
2
Singh, Jaywant
2
Spotts, Harlan E.
2
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
16
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
2
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
The journal of applied business research
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->