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~isPartOf:"Journal of advertising research"
~person:"Agnihotri, Arpita"
~person:"Bergkvist, Lars"
~person:"Olken, Benjamin A."
~subject:"Celebrity-Werbung"
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Celebrity-Werbung
Celebrity endorsement
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Advertising effects
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Agnihotri, Arpita
Bergkvist, Lars
Olken, Benjamin A.
Bhattacharya, Saurabh
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising
1
Journal of international consumer marketing
1
NBER Working Paper
1
NBER working paper series
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The economic journal : the journal of the Royal Economic Society
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ECONIS (ZBW)
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The relative effectiveness of endorsers : the identity badge of CEOs and founders versus the attractiveness of celebrities
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10012118870
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2
The market value of celebrity endorsement : evidence from India reveals factors that can influence stock-market returns
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10011875518
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