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~isPartOf:"Journal of advertising research"
~person:"Allsop, Dee T."
~subject:"Advertising effects"
~subject:"Internet marketing"
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Word-of-mouth research : principles and applications
Allsop, Dee T.
;
Bassett, Bryce R.
;
Hoskins, James A.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10003614046
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