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~isPartOf:"Journal of advertising research"
~person:"Becerra, Enrique P."
~subject:"Advertising planning"
~subject:"Online-Marketing"
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Becerra, Enrique P.
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Journal of advertising research
International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic marketing and retailing : IJEMR
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The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
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