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~isPartOf:"Journal of advertising research"
~person:"Bellert, Nicole"
~person:"Buchmüller, Melanie"
~person:"Cheong, Hyuk Jun"
~person:"Dowlatshahi, Shad"
~person:"Geigenmüller, Anja"
~person:"Leukel, Joerg"
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Sustainable Management, Wertschöpfung und Effizienz
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Enterprise information systems : 8th International Conference, ICEIS 2006, Paphos, Cyprus, May 23 - 27, 2006 ; revised selected papers
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Updating the Foote, Cone & Belding Grid Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers' decision making
Cheong, Hyuk Jun
;
Cheong, Yunjae
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012533650
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