//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~person:"Bellman, Steven"
~subject:"Advertising effects"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Online-Marketing
Internet marketing
2
Werbewirkung
2
Advertising
1
Advertising avoidance
1
Consumer behaviour
1
Fernsehen
1
Fernsehwerbung
1
Hörfunkwerbung
1
Internet
1
Konsumentenverhalten
1
Radio advertising
1
Television
1
Television advertising
1
Werbung
1
audience size
1
interest, familiarity
1
radio listening
1
reactance
1
tedium
1
two-factor model
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bellman, Steven
Fulgoni, Gian M.
6
Fulgoni, Gian
3
Lipsman, Andrew
3
Nelson-Field, Karen
3
Sharp, Byron
3
Appiah, Osei
2
Brettel, Malte
2
Campbell, Colin
2
Christodoulides, George
2
Cohen, Justin
2
Edelman, Benjamin
2
Goodrich, Kendall
2
Koehler, Jim
2
LaPointe, Pat
2
Riebe, Erica
2
Singh, Nitish
2
Vollman, Andrea
2
Abedi, Farzad
1
Abraham, Linda Boland
1
Abt, Marina
1
Advincula, Dorothy
1
Agrebi, Meriem
1
Anderl, Eva
1
Austin, Manila S.
1
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Baccino, Thierry
1
Baker, David John
1
Baron, Shawn D.
1
Becerra, Enrique P.
1
Benmamoun, Mamoun
1
Berthon, Pierre R.
1
Best, Christoph
1
Bonhomme, Jennifer
1
Bormann, Patrick
1
Breves, Priska Linda
1
Broadbridge, Victoria
1
Brouwer, Caryb
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of marketing communications
3
Journal of business research : JBR
2
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->