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~isPartOf:"Journal of advertising research"
~person:"Benmamoun, Mamoun"
~person:"Campbell, Colin"
~person:"Gerstmeier, Eva"
~person:"Okazaki, Shintaro"
~person:"Sharp, Byron"
~subject:"Werbewirtschaft"
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Journal of advertising research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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