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~isPartOf:"Journal of advertising research"
~person:"Boshoff, Christo"
~person:"Kothuri, Ravi"
~source:"econis"
~subject:"United States"
~type_genre:"Aufsatz in Zeitschrift"
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Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
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