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~isPartOf:"Journal of advertising research"
~person:"Dahlén, Micael"
~subject:"Brand image"
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
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Why the marketer's view matters as much as the message
Dahlén, Micael
;
Rosengren, Sara
;
Smith, Edith
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 304-312
Persistent link: https://www.econbiz.de/10010419818
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