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~isPartOf:"Journal of advertising research"
~person:"Dennis, Donald Miller"
~person:"Krugman, Dean"
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An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
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The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.
;
Krugman, Dean
;
Tinkham, Spencer F.
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
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