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~isPartOf:"Journal of advertising research"
~person:"Drengner, Jan"
~subject:"Emotion"
~subject:"Internet marketing"
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Journal of advertising research
Marketing : ZFP ; journal of research and management
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Schmalenbach business review : sbr
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Stand und Perspektiven der Eventforschung
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WWDP : Diskussionspapiere der Fakultät für Wirtschaftswissenschaften der Technischen Universität Chemnitz
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Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
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