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~isPartOf:"Journal of advertising research"
~person:"Jacobs, Devra"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
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