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~isPartOf:"Journal of advertising research"
~person:"Parent, Michael"
~subject:"Lehrbuch"
~subject:"Markenführung"
~subject:"USA"
~subject:"United States"
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Instant innovation : from zero to full speed in fifteen years : how online offerings have reshaped marketing research
Campbell, Colin
;
Parent, Michael
;
Plangger, Kirk
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 72-86
Persistent link: https://www.econbiz.de/10009127006
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