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~isPartOf:"Journal of advertising research"
~source:"econis"
~subject:"Werbeplanung"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of advertising research
Business ethics quarterly : the journal of the Society for Business Ethics
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Why older adults show preference for rational over emotional advertising appeals : a U.K. brand study challenges the applicability of socioemotional selectivity theory to advertisi...
Sudbury-Riley, Lynn
;
Edgar, Lisa
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 441-455
Persistent link: https://www.econbiz.de/10011628658
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2
Framing advertisement to elicit positive emotions and attract foster carers : an investigation into the effects of advertising on high-cognitive-elaboration donations
Randle, Melanie
;
Miller, Leonie
;
Stirling, Joanna
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10011628659
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